We are so excited about the weight that we are the promises of every diet guru on the planet and swallow greedily plop our hard earned money and praying that will lose work time.
What is the cost of the popular diets? The initial cost is the "bible" to buy food or to close the program. These initial fees range from $ 20 or $ 30 for a book, a few hundred dollars for a personalized program.
Then there is the food. Studies have shown that the average cost of buying food for a week, per person, slightly more than $ 50. To start the South Beach diet, tack on an additional $ 25 per week. For Zone and Weight Watchers diet is the extra cost you about $ 40, $ 50 for Atkins, nutrient systems for almost $ 60 and $ 85 for about Jenny Craig!
Wait a minute, you say. I lose weight by reducing food. Will you save money in this?
Looking at it logically, you would certainly think so. But we do not try to lose weight makes sense, we approach the whole process through our emotions. It is our emotions that we buy things on impulse, leading to sign up for programs we know that we never quite, and projects that we will never join actively pursue.
Our emotional thinking is our weakness, and it has nothing to do with intelligence or education or social level to do. We all get in a fraud at some point in our lives and we are all suckered occasionally suffer buyer's remorse – it's part of human experience.
Know the marketers and ad men well and spend their days developing tricks to which we fall too often. How many times have you eagerly chose a 800-song during one of these brilliant infomercials just to get something that doesn 't work than on TV, either done sloppy or just too complicated, and one in the back of a cupboard where it gathers dust until you throw it at last?
If it reign our weight, our emotions. We want so desperately to be attractive to, respected, and more desirable. We are also subject themselves to painful and sometimes dangerous operation closer to our reality to our ideal. And we will rob our piggy banks, deplete our bank accounts and manage our credit cards for anything that promises a lean future.
Did we get what we pay? Sometimes. There are a few successful students in each program. Their pictures and stories that are displayed prominently in promotional materials. It is the old "before" and "after" trick us in our logic (and a small footnote) tells us that the results does not suck, typically recommended.
To ask the left wing of our brain? Wonder if a little airbrush would have worked. Then blew up the right side, filled with desire, good intentions and feel an overwhelming urge. And we fall for it again.
Note that we never saw or heard about the errors that are not hundreds of thousands who start a diet with such high expectations do not live the rest of her life overweight. All diets have their faults, but never bothered to exactly what to call their prices. They caution that their program must be followed exactly if it is realistic to work, but we were. How many of us to follow an unshakable routine for the next few weeks, will take months or years to reach our ideal weight? We can be creatures of habit, but life rarely fits unsquishable in a crate for a long time. We adapt the routine for our immediate needs and everything falls apart.
Sadder, wiser, guilt and self-critical promise we start all over again, until we finally give up. Is there a better way?
We can by the realization that it really does not matter what we choose to start dieting. The secret, deal with our emotions, infatuation reached with food, the national crisis proportions. We have made our love affair with what we eat and return food to break his rightful place? – Something that keeps us alive and healthy, not our primary source of excitement and self-satisfaction.
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