ST. LOUIS–(BUSINESS WIRE)–
Instinct, the leader in raw frozen diets for pets, announced today two breakthrough innovations in raw feeding, Instinct Raw Boost kibble and Instinct Frozen Raw Bites. The new products make feeding raw ” the fastest-growing pet food segment and most natural form of nutrition ” easier than ever for pet parents across the United States and Canada by allowing them to provide their dog or cat raw nutrition in two different forms ” kibble with freeze-dried raw pieces, and easy-to-scoop bite-sized frozen raw pieces.
Instinct and its newest offerings satisfy pets’ nutritional needs with the largest variety of complete and balanced raw meal options.
“Our No. 1 priority is healthy, happy pets and we’re continually providing solutions to pet parents that are high in protein and free of fillers,” said Eric Emmenegger, Instinct senior brand manager. “The benefits of feeding raw are transformational. Through consumer feedback we receive, we’ve heard stories from pet parents who were at the end of their rope trying to find a food that their pets could eat. By switching to a raw diet, many saw substantial changes in their pet’s well-being. Our new Instinct Raw Boost kibble and Raw Bites simplify feeding raw for pet parents, providing pets the complete and balanced nutrition they need and the great taste they crave.”
Instinct Raw Boost
Instinct Raw Boost is a revolutionary pet food that integrates Instinct ‘s unique freeze-dried raw formulas with its premium, grain-free kibble. This first-ever combination allows pet owners to provide their pet the nutrition and taste of raw food in the convenient and familiar dry kibble form.
“Pet parents want vibrant health for their cats and dogs, and providing a grain-free food that’s high in protein is the foundation for optimal health,” said Emmenegger. “And, while many people understand the benefits of feeding raw to their pets, the frozen form may not work with their lifestyle. Freeze-drying simply removes moisture while maintaining the food’s natural integrity. By integrating freeze-dried raw pieces with our kibble, pet parents are able to easily serve a boost of healthy raw food in every bowl.”
Instinct Raw Boost diets are available in three protein formulas for dogs ” chicken, duck, and venison. For cats, two protein formulas are available ” chicken and duck. Instinct Raw Boost can be found at pet specialty retailers nationwide.
Instinct Raw Bites
Instinct Raw Bites is an innovative raw product that provides pet parents the convenience of a simple “scoop serve” form of feeding. The frozen Raw Bites can go straight from the freezer into a dog or cat’s food bowl, providing the ultimate convenience for pet parents. The product thaws in minutes ” it’s raw at the speed of kibble.
Available in four protein formulas ” chicken, beef, duck and lamb ” Instinct Raw Bites can be fed to dogs or cats on its own or as a topper to kibble or canned food. It’s ideal for all dog and cat breeds of all life stages.
Instinct Raw Bites can be found at pet specialty retailers nationwide.
Free samples on Facebook
As part of its mission to empower people to transform the lives of their pets, Instinct is giving people who “like” the page on Facebook the opportunity to request a free 3-oz. sample of Instinct Raw Boost ; 50,000 samples will be given away on a first come, first served basis. See Instinct ‘s Facebook page for details: www.Facebook.com/Instinct .
About Instinct
Instinct diets for pets are pure grain-free and gluten-free nutrition, available in raw frozen diets, dry kibble, cans, freeze-dried raw, raw frozen bones, and biscuit treats.
Made by Nature’s Variety, Instinct products are available in more than 7,000 pet specialty retailers across the United States and Canada, and through select online retailers. For more information about Instinct and its products, please visit the brand’s new website at www.InstinctPetFood.com or join its online communities at www.Facebook.com/Instinct , www.Twitter.com/NaturesVariety , and www.YouTube.com/NaturesVarietyPets .
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